As someone thinking about eCommerce dropshipping, you may be wondering if Instagram Ads are the way to go. After all, Instagram is a hugely popular social media platform with millions of users. And it’s no secret that advertising on social media can be highly effective.
However, there are some slight downsides to using Instagram Ads for eCommerce. In this article, we’ll look at both the pros and cons of using Instagram Ads for eCommerce dropshipping and how to decide if they’re right for you.
What Is Dropshipping?
Dropshipping is a type of eCommerce business model in which businesses sell products without carrying any inventory. Instead, when a dropshipping store receives an order from a customer, they contact the supplier, who will then pack and ship the item directly to the customer. Dropshipping businesses can be run entirely online, making them very convenient and easy to start.
There are several advantages to dropshipping, including low startup costs, no need for inventory, and the freedom to run your business anywhere you can imagine.
Different Ways To Drive Traffic To Your Store
There are a few different ways to drive traffic to your store. You can use paid advertising, organic SEO and content marketing, or social media. Of course, there are some pros and cons to each method.
Paid advertising is great because it allows you to get your store in front of potential customers quickly. However, it can be pretty expensive, and you’ll need to continuously invest in advertising to keep the traffic coming. Although there are financing options you can consider, you will find that most eCommerce entrepreneurs use a mix of paid and organic traffic methods.
Organic methods like SEO and content marketing take a bit longer to start seeing results, but they’re much more sustainable in the long run. Plus, they tend to be much less expensive than paid advertising. Organic methods also focus on building an Instagram community to create trust and relationships with potential customers.
While organic methods are essential, they can take time to see results. This is where using social media ads can be extremely helpful.
Overall, you can pursue organic methods first if you are patient enough to wait for results. Once you have some money coming in, you can reinvest that into paid methods to further increase your results and scale your business. There are plenty of options like these to consider, so take your time finding the right strategy.
What Are Instagram Ads?
Instagram ads are a type of paid advertising that allows businesses to promote their products or services to Instagram social media platform users. Ads can take the shape of sponsored posts, which are similar to regular posts on Instagram except that they include a tag indicating that they are an ad, or they can be displayed in the form of banner ads that appear in users’ feeds.
Instagram ads are a relatively new addition to paid advertising. Still, they have already proven to be an effective way for businesses to reach out to potential customers on the platform. In fact, Instagram has been reported to have higher engagement rates for ads than any other social media platform.
How To Create An Instagram Ad?
Creating an Instagram ad is actually quite simple. First, you’ll need to create an account on the Facebook Ads platform. Once you’ve done that, you can create your ad using the various available tools and options.
Once you’ve created your ad, you’ll need to choose where you want it to be displayed. You can choose to display it on Instagram, Facebook, or both.
Finally, you’ll need to set your budget and choose how long you want your ad to run. This is just a quick rundown of how to create an Instagram ad. For more detailed instructions, you can check out this guide.
Why Use Instagram Ads For Dropshipping?
There are a few reasons you might want to use Instagram Ads for dropshipping. First, as we mentioned before, Instagram has high engagement rates for ads. This means that your ad is more likely to be seen by potential customers than ads on other platforms.
Second, Instagram is a very visual platform. This makes it ideal for promoting products, as you can show off your products in all their glory. You get a great chance to test out your store aesthetic, so get a good content plan together and give it a go!
Third, Instagram has a vast user base. As it keeps growing, so does the potential customer base for your business.
Fourth, Instagram ads are relatively inexpensive. You can start running ads on a minimal budget and scale up your budget as your business grows.
So those are a few reasons you might want to use Instagram Ads for dropshipping. Of course, there are other marketing channels that you can use as well. It’s essential to experiment and see what works best for your business.
The Pros of Using Instagram Ads for Dropshipping
1- Instagram Ads Drive Traffic to Your Website – One of the most significant advantages of using Instagram Ads for dropshipping is that they can help you drive traffic to your website. This is essential for making sales and scaling your business.
2- Instagram Ads Increase Visibility – Another significant advantage of using Instagram Ads is that they can help increase your store’s visibility. If people don’t know about your store, they can’t buy from you.
3- Instagram Ads Help You Target a Specific Audience – With Instagram Ads, you can target a specific audience with your ads. This is helpful because you can ensure that your ads are being seen by people who are likely to be interested in what you’re selling.
4- Instagram Ads Give You Insights Into Your Customers’ Behavior – When you run Instagram Ads, you’ll be able to get insights into the behavior of your target customers. This information can be precious for understanding.
The Cons of Using Instagram Ads for Dropshipping
1- Reach – As discussed, most Instagram users are pretty young.
2- Ads Manager Capabilities – Again, Facebook Ads Manager gives you a lot more options for advertising on Instagram.
3- Cost Per Click (CPC) – Instagram CPCs can be high, especially if your target audience is older.
4- Link Clicks – Instagram users are less likely to click on links than Facebook users.
Do Instagram Ads Suit Your Goals?
Now that we’ve looked at the pros and cons of using Instagram Ads for dropshipping, it’s time to ask yourself whether Instagram Ads suit your goals.
As we mentioned before, Instagram Ads can be a great way to drive traffic to your website and increase your store’s visibility. However, they might not be the best option if you’re looking to target an older audience or if you are on a tight budget.
Only you can decide whether Instagram Ads are right for your business. We recommend trying out a few ads and seeing how they perform if you’re not sure. You can constantly adjust your strategy later on if you need to and consider other options you can buy. The minimum spending before you see results can sometimes be high for Instagram Ads, especially if you’re just starting out.
The best thing you can do is take your time researching what you will include in your content strategy and analyzing the results you get from your ads. Doing this will improve the quality of your ads which reduces the cost per result you want to achieve, making it much more affordable upfront.
Overall, using Instagram Ads for dropshipping can have some great benefits. However, you need to make sure that they suit your goals and that you’re prepared to spend enough to see results. We recommend trying out a few ads and seeing how they perform if you’re not sure. You can constantly adjust your strategy later on if you need to.